Privacy Policy

We are committed to protecting your personal information and your right to privacy.

    Last Updated: 11 October 2021

    We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at

  1. What information do we collect?
    1. Personal information you provide to us.
        We collect personal information that you voluntarily provide to us when you use the Pet Path platform. This includes, but is not limited to:
      1. Account Information. When you sign up for an Account, we require certain information such as your name and email address.
      2. Profile Information. To use certain features within the Pet Path Platform, we may also ask you to complete a profile, which may include your address, photos, phone number, and other personal information. Certain parts of your profile (like your profile picture, first name, and description) are a part of your public profile page, and will be publicly visible to others, other parts will not be displayed publicly. It is clearly indicated which parts will be public and which will not.
      3. Other Authentication-Related Information. To help create and maintain a trusted environment, we may collect identification (like a photo of your government-issued ID) or other authentication information.
      4. Vetting Information. To facilitate the Breeder Vetting process, we may collect information associated with animal health records, including unique identification numbers.
      5. Transaction Information. We may collect information about payments to and from you and certain other details of products or services you have purchased from us.
      6. Marketing Information. We collect information related to your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications
      7. Other Information. You may otherwise choose to provide us information when you fill in a form, conduct a search, update or add information to your Account, respond to surveys, post to community forums, participate in promotions, or use other features of the Pet Path Platform.
    2. Information automatically collected
        We automatically collect certain information when you visit, use or navigate the Pet Path platform . This information is primarily needed to maintain the security and operation of our Website , and for our internal analytics and reporting purposes. This information does not reveal your specific identity (like your name or contact information) but may include:
      1. Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings).
      2. Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Website . Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system and system configuration information.
      3. Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Website . For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services.
    3. Information collected from other sources
        In order to enhance our ability to provide relevant marketing, offers and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, as well as from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profiles, social media URLs and custom profiles, for purposes of targeted advertising and event promotion.
  2. How do we use your information?
      We collect, use, store, and process information about you to provide, understand, improve, and develop the Good Dog Platform. This includes, but is not limited to:
    1. To facilitate the creation of and management of Accounts.
    2. To request feedback and to contact you about your use of the Pet Path platform.
    3. To enable communication between Breeders, Buyers and other Members.
    4. As part of the Breeder Vetting process, to authenticate and verify information associated with animal health testing.
    5. Operate, protect, improve and optimize the Pet Path Platform and experience, such as by performing analytics and conducting research.
    6. Send you service or support messages, such as updates, security alerts, and account notifications.
    7. To respond to legal requests and prevent harm.
    8. Verify or authenticate information or identifications provided by users (such as to verify your users' addresses or compare identification photos to other photos provided by users).
    9. Enforce our Terms of Service and other policies.
    10. Send you information that may be helpful, relevant, or of interest to you (including information about Pet Path or partner campaigns and services).
  3. Will your information be shared with anyone?
    1. We may process or share your data that we hold based on the following legal basis:
      1. Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
      2. Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
      3. Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
      4. Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
      5. Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
    2. We may need to process your data or share your personal information in the following situations:
      1. Vetting. As part of the Vetting process, Pet Path may at any point need to share personal information collected with partner organisations, to autenticate and verify the information collected.
      2. Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Website , which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity. Unless described in this notice, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.
      3. Other Users. When you share personal information (for example, by posting comments, contributions or other content to the Website ) or otherwise interact with public areas of the Website , such personal information may be viewed by all users and may be publicly made available outside the Website in perpetuity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our Website, and view your profile.
  4. Who will your information be shared with?
      We only share and disclose your information with the following categories of third parties:
    1. Cloud Computing Services, including but not limited to:
      1. Salesforce, Inc
    2. Data Analytics Services, including but not limited to:
      1. Google Analytics
      2. Woopra, Inc
    3. Data Storage Service Providers, including but not limited to:
      1. MongoDB, Inc
    4. Veterinary Practices, including but not limited to:
      1. Langford Veterinary Services Limited, whose company number is 06798554.
  5. Do we use cookies and other tracking technologies?
    1. We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice .
  6. How long do we keep information?
    1. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.
    2. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
  7. How long do we keep your information safe?
    1. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.
  8. Do we collect information from minors?
    1. We do not knowingly solicit data from or market to children under 18 years of age. By using the Website , you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website . If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at .
  9. Do we make updates to this notice?
    1. We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
  10. How can you contact us about this notice?
    1. If you have questions or comments about this notice, you may email us at